I have a bone to pick with Substack (and other platforms that constantly harass you to pay for subscriptions to individual blogs). Or maybe my beef is with some of its users? My Substack doesn’t have a paywall (which is a good thing, since I haven’t posted since August), so I am not sure if they (the writers) can choose how paid posts go out. But my minor annoyance today is receiving an email from a person whose free content I subscribe to, only to get a few paragraphs into it and get the prompt “Like what you’re reading? Upgrade to a paid subscription to read the rest!”
No, thank you.
First of all, I realize maintaining a blog is a lot of work, and it is disheartening to work for free. I have been blogging since 2002-ish, and for about 8 years, I wrote blogs for companies as part of my copywriting job, so I totally understand wanting to get paid for it. And companies should absolutely pay their bloggers, because their writing enriches the company’s online presence and is thus instrumental in selling a lot of the products or services the company offers.
But unless the blogger is offering truly unique content that reads more like a chapter of a book I would buy than a blog post (which several of the bloggers I follow are, and I am happy to pay for as many of those subscriptions as my budget will allow), their blog is most likely just marketing. Artful marketing, to be sure, but marketing nonetheless. It is a useful tool to build an audience (or, brand, if you must call it that). But that’s still marketing, not final content to be purchased. Readers shouldn’t have to pay for companies or organizations (or – dare I say it – even authors) to advertise to them.
It also feels like not wanting to do the work of writing, editing, proofreading, and publishing a whole book but wanting to get paid for doing so anyway. After all, $6 a month = $72 a year. That’s two or three books I could have bought instead. And again, I get it. Just because you haven’t gone through all those specific steps, that doesn’t mean your content isn’t valuable. But regardless of what capitalism would have us believe, valuable doesn’t automatically equal a paycheck. Sometimes what’s most valuable is the ability to show readers the kind of literary citizen you are committed to being.
There is something to be said about generosity. A free blog is a generous thing to do. And even if it is money you’re after, let it be noted that I am more likely to buy the books of authors who are generous with their fans/audience than those who nickel-and-dime us at every opportunity.
Yes, there are blogs I pay for, because they offer high-quality content that either informs my own writing, helps me keep up with current events, or provides access to services I enjoy. Also – related rant – I am 100% on board with food bloggers putting their recipes behind a paywall for those who click “skip to recipe.” I’ve never gotten so many “tl;dr” or “just give us the good stuff and stop yapping” comments as I do when I post about food. They’re the reason new commenters to this blog have to be approved before I’ll allow the comment to post. No matter how you spin it or justify it, this attitude is just rude. You want Aunt Gale’s secret ingredient that she added to her hummingbird cake? That’ll be $5. Unless, of course, you want to act like you remember there’s a person behind that post and thus take a few minutes of your time to listen to the story of Aunt Gale first. If you can answer some key questions about the content, then thank you so much for your kind attention, internet stranger/friend who understands how reciprocal human communication works. Here is the recipe without charge, and I hope you enjoy the cake. But if all you want from me is a transactional exchange, then a transactional exchange you will get. If you come into my space acting like a demanding customer, please be advised that the small amount of time I am willing to set aside for putting up with that is expensive.
All this is to say…I get why some people charge for their content. I truly do. There are many spaces and situations where this is absolutely appropriate. But if I’m subscribed for free, I don’t want the upsell. I’ve already made my choice. Find a way to put mechanisms in place so that I don’t get all these emails junking up my inbox, teasing content that I can’t actually access without shelling out the dough.
All I want for Christmas is fewer commercials.
M. Suzanne Terry 